•          Farm Direct has become one of the leaders in the production and

                export of high quality Ecuadorian roses.  Our commitments to quality, seriousness

                and our high customer service standards have placed us at the forefront

                of the industry for over ten years.

•          Farm Direct  offers a unique selling proposition in the cut-flower

                business - roses sold Direct from the Grower in Ecuador to the

                Client in North America.  The client receives the advantage of a

                fresher, more long - lasting product and direct access to the grower,

                at prices comparable to conventional distributors’ roses.

•          Our commitment is to maintain  and improve our standards

                bringing not only top quality products and new varieties but

                excellent high customer service standards.

•          Farm Direct  has been recognized with quality awards at flower shows  in New York,

                Amsterdam, and Quito.  In 1997 we were awarded the German Flower Label

                program, which is an environmental and people oriented seal.  We are

                proud to say that we have met all their regulations and improved the

                impact on the environment and personnel at Farm Direct.  In 2004 we

                entered BASC (Business Anti Smuggling Coalition), guaranteeing

                the secure shipment of our products throughout the world.

•          Farm Direct  has been also granted the German based Green Label

                by always  being preoccupied with the well being of all our  375

                workers at our Farm.  We have constant health programs and

                have a full time doctor, nurse, and two health centers.  Farm Direct is

                the only farm to be annexed to the social security and always

                provide our workers with uniforms and a full three-course meal

                every day.

•          Farm Direct  is located in Lasso Ecuador, at the Valley of the Cotopaxi Volcano.

                This privately held farm has been dedicated to the production and export of fresh

                cut roses since 1994.  Its main purpose is to produce and sell the best

                roses in the market under a strict and permanent control of every

                process, maintaining quality throughout the year.  At Farm Direct we want

                to satisfy all customers’ expectations through constant and serious

                consumer service programs.

•          Farm Direct  consists of two farms:  San Luis, with an extension

                of 13.8 hectares and San Jose with an extension of 18 hectares.

                These two farms are located at an altitude of 6.000 ft with

                more than 80 different varieties of roses being produced through

                out the year.