About Us
Twenty nine Years of Roots.
A Lifetime of Freshness.
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History of Farm Direct
Farm Direct was founded on a single, uncompromising conviction, that American flower retailers deserved a better partner, one that controlled the entire process, from the moment a bud emerges in the Ecuadorian highlands to the moment it arrives at your loading dock.
For over two decades, we have built, managed, and refined that vision. Today, we oversee more than 200 acres of premier farmland in the Ecuadorian highlands, a region the global flower industry recognizes as producing some of the most exceptional blooms on Earth.
What started as a recognition of deep, systemic inefficiencies in the existing flower distribution model has grown into a vertically integrated operation that sets the industry standard for freshness, logistics, and customer service.
The proccess
behind everything
Cultivation oversight:
We manage growing conditions, density, and varietal selection at the field level.
Harvesting protocols:
Bloom-stage harvesting ensures optimal bud size and vase-life potential.
Grading standards:
Each stem is graded against strict length, bloom size, and stem strength criteria before packing.
Post harvest procedures
Proper cold chain conditioning is applied immediately after cutting, locking in freshness for transit.
Mission
To make the American flower delivery process more efficient and more reliable, so that your customers consistently receive the highest quality fresh flowers, and your business earns the reputation it deserves.
Vision
To redefine the standard of fresh flower delivery in the United States creating a market where flowers last longer, look more beautiful, and deliver more value to every customer who buys them. With that, creating more profitable, sustainable businesses for the floral retailers who trust us.
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